Informed Consumer Series: Don’t You Dare Eat Meat Again Until You Read This

Informed Consumer Series: Don’t You Dare Eat Meat Again Until You Read This

Photo: Peter Thoeny -- Would you eat a sick animal? Provocative question, I know, but also a necessary one to propose. Think about it this way, if you were told that your beef came from a cow that had suffered from cancer, would you still eat it?? I know I wouldn't, and I'm guessing that given the choice, neither would you. Yet every year, Americans on average consume over 50 pounds of beef per person, most of which is meat that comes from sick cows. To whet your palate for the upcoming discussion, I highly encourage you do yourself a favor and "Enter The Meatrix" below. What's Your Beef? Once upon a time, in a land far, far away before the industrialization of agriculture, all cattle…
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What Will Food Look Like In The Future?

What Will Food Look Like In The Future?

Photo: Rooners Toy -- Remember when drones, artificial intelligence, and robots were considered the future?  Well, if you still consider these technological milestones to be synonymous with "the future" then prepare yourself, because the future is almost here. While doing some business related research today, an infographic caught my attention out of the corner of my eye. When I decided to invest my click and read it, I was absolutely swept away by how intriguing the not so distant future is going to play out.  Briefly, the graphic outlines the future of food supply, touching on the entire process from agriculture to end-user eating habits. In total, in-depth examples are provided for the five phases of market disruption.  While some of the ideas are far out, some are being…
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5 Simple Motivation Techniques You Need To Know If You Want To Transform Your Body

5 Simple Motivation Techniques You Need To Know If You Want To Transform Your Body

Photo: Azo -- Do you have a hard time losing weight? Are you struggling to overcome hunger and food cravings? If so, you're not alone. Millions of people are trying to get rid of extra fat, but their efforts are in vain. Would you believe me if I told you that body transformation is a state of mind? Sure, diet and exercise are the tools you will use to accomplish your goal, but you'll need more than that in order to succeed. To win the war against weight, it is essential to get into the right state of mind and source constant motivation. First Find Your Drive What inspires you to lose weight? Are you doing it for yourself or for someone else?…
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How Is America’s Tech Culture Effecting Your Diet?

How Is America’s Tech Culture Effecting Your Diet?

Photo: Trey Ratcliff -- I recently took a course titled Whole Foods Production which looked at the traditional meal preparations of different ethnic cultures. A common theme throughout their eating habits was the concept of a “complete” meal — a meal composed of all the necessary dietary components a human being needs to survive. A complete meal includes: A protein source Two vegetables (one of which is a leafy green) Starchy vegetable or a grain Raw or fermented as a digestive aid (see my article on bacteria for what qualifies as a digestive).  What was also emphasized was that these traditional preparations, once revered and respected as the lifeblood of civilizations, have gone extinct from the culture of modern-day America. Science Is Now Culture In America Culture can…
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Warning: This Marketing Campaign Is Emotionally Powerful

Warning: This Marketing Campaign Is Emotionally Powerful

I came across this video the other day and found it so emotionally powerful that I had to share it with you.   Creativity and beautiful design aside, this video earned its place on my blog because it illuminates the power of content based marketing. Let's briefly explore. Understanding Content Marketing Did you like Mr. Scarecrow? When the video ended, did you find yourself rooting for him? I know I did. But why? Well, I believe it is because Mr. Scarecrow represents admirable traits such as integrity and virtue. He was willing to stand up against conventional food practices and fight for what he believed in. Kind of like Chipotle, right? At least this is what the content marketing gurus in Chipotle's boardroom would like…
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